Mr. Bean’s Holiday was sponsored by Nokia
This is perhaps one of the best examples of well-put product placements. Nokia is prevalent throughout the film as Bean and Stepan (Max Baldry) dial several numbers at three key points in the film with many people around the world answering. The signature Nokia ring tones are promiscuous. Bean also holds with him a Nokia 7370. [source]
Quite an effective use of product placement as Bean in his ever obnoxious and curious self had to play with each and every ring tone downloaded in Sabine’s 7370.
[image source here]
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