:: The Cellphones ::May 31, 2007

Mr. Bean’s Holiday was sponsored by Nokia


So I caught Mr. Bean’s Holiday this morning. In fact I wrote a review over at my blog, but realized that most of the review was a direct commentary on how Nokia was practically sprawled across the show, from the Nokia 7370 fashion phone to the ring tone fest that was prevalent whenever Bean and Max had to dial a number combination to find Max’s father.

This is perhaps one of the best examples of well-put product placements. Nokia is prevalent throughout the film as Bean and Stepan (Max Baldry) dial several numbers at three key points in the film with many people around the world answering. The signature Nokia ring tones are promiscuous. Bean also holds with him a Nokia 7370. [source]

Quite an effective use of product placement as Bean in his ever obnoxious and curious self had to play with each and every ring tone downloaded in Sabine’s 7370.

[image source here]


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